If you are an independent sports bookmaker looking to take your existing business online with the help of a Pay Per Head service, there are a number of important factors to take into consideration and at the top of the list should be the PPH site’s call center operations.
All the bells and whistles that are built into today’s online sports betting software packages are great business tools and getting a custom website for your business as part of weekly price per head fees you pay for this service is definitely an added bonus. However, the main thing that you need to remember is that your main point of difference with the big online sportsbooks that you compete against as a private bookie is the higher level of service and attention to detail that you can provide.
Your Pay Per Head service should be thought of as an extension of your own business so it is vital that they have a call center that is staffed with industry experts that come from a sports betting background. Some fly by night PPH services may actually try to use an outside service as its customer service department when it comes to processing all the day-to-day transactions that go into a business of this nature. You should always look for a price per head provider that employs its own team of customer service representatives. This indicates a certain sense of professionalism and level of expertise that is needed from a Pay Per Head site in such a competitive business environment.
The Internet sports betting industry is rapidly moving towards more refined mobile betting applications that normally do not involve the need or use of a customer service representative in the entire betting process. Someday there may be no need for any person-to-person interaction when it comes to online sports betting, but we are not there yet and every once and awhile there will be a need to pick up the phone and contact someone at your PPH site to get an issue resolved. If that person-to-person interaction goes smoothly, then you end the day you are left with a happy betting customer. If it does not go so well because of communication barriers or some other misunderstanding, then you run the risk of losing that person as a customer.
You should take the time to really get to know the faces behind whichever Pay Per Head service you decide to sign on with. These are the people that can have a positive as well as negative impact on the overall profitability of your business. As an independent bookmaker, you should be looking to your PPH service to function as a true business partner that has the right sportsbook software solutions that can really help you run and manage your own online sportsbook. Your long-term success needs to be directly tied to theirs as a seamless extension of your bookmaking business.
Another important aspect of a Pay Per Head call center is reliability. There is no quicker way to lose customers then for them to experience excessive downtime when it comes to accessing and utilizing their online betting account. You need a price per head company that has a proven record of continuous dependability of service as well as a very high level of redundancy throughout its entire database. Along with reliability you also need to have a high level of security in place so every online transaction they process is completed in a safe and secure fashion.
Finding the right Pay Per Head service to work with is probably one of the biggest business decisions you will have to make as a private bookie. Do yourself a favor and do your homework when it comes to finding one that best suits your individual needs.